Submit your application to: careers@lunghealth.ca
Current Opportunities:
Reports to: Sr. Marketing Manager, Programs & Research
Location: Hybrid (two days in the office per week)
Primary location is the Lung Health Foundation’s office in Toronto
Imagine a future where people living with lung cancer have a fighting chance. Where no one loses a loved one to asthma. Where people with chronic obstructive pulmonary disease (COPD) live their lives to the fullest. Where older adults don’t lose their independence in life. And where future generations don’t suffer the debilitating effects of lung disease.
The Lung Health Foundation is committed to making this future a reality. And this new future starts now.
The Lung Health Foundation’s mission is to improve the lung health of Canadians, and
we will achieve this through:
o Ground-breaking research;
o Policy and practice change;
o Urgently needed programs and support; and
o Public education around lung health issues.
And at the heart of it all? Helping those who have been impacted by lung disease.
POSITION OVERVIEW:
We are seeking a highly skilled and motivated Digital Marketing Manager to join our team at the Lung Health Foundation (LHF). Reporting to the Senior Marketing Manager, the Digital Marketing Manager will develop and implement effective digital strategies to promote our mission, increase fundraising, grow our brand awareness, and drive community engagement. This role will be responsible for utilizing digital tools to support marketing objectives from planning and strategy through to execution, measurement and reporting on digital campaigns.
This role will also be responsible for maintaining content on LHF’s website, campaign microsites and leading a full site French translation project as well as being responsible for planning, implementing, and managing the organization’s overall Search Engine Optimization (SEO) strategy. The Digital Marketing Manager’s daily tasks will include web marketing, web analytics, social media, content strategy planning, and keyword strategy. The ideal candidate is creative, data-driven, and passionate about leveraging digital channels to make a positive impact at LHF.
RESPONSIBILITIES:
Develop a social media strategy that drives engagement and brand experience.
Manage and monitor social media accounts (Facebook, Twitter, Instagram, YouTube, TikTok) for trending conversations and identify opportunities for engagement
Stay up to date on emerging trends in social, digital, mobile, making recommendations when opportunities arise
Propose digital/social marketing strategies to further develop the brand, drive traffic to our website and other converting opportunities.
Contribute to the digital/social campaign planning across multiple channels including keyword selection and audience targeting.
Execute digital/social media campaigns and initiatives, tracking campaign progress, optimizing where necessary, and reporting on results.
Monitor paid social media budget and adjust bids to gain better exposure and ROI
Produce high-quality, engaging, and SEO-friendly content for various channels including blog posts, articles, whitepapers, case studies, social media posts, emails and website copy
Develop a consistent brand voice and tone that aligns with our organizations values and resonates with our target audiences
Craft compelling narratives and stories that showcase our brand’s unique value proposition and impact
Edit and write social/digital content using best SEO practices
Update and keep current our organizational WordPress website and microsites as needed, and in both English and French
Manage analytics/dashboards to measure success and provide insights and recommendations
Coordinate branding initiatives across all online channels, driving a consistent user experience
Provide recommendations and execute strategies for keyword opportunities (Google AdWords), and retargeting management
Plan and implement an SEO strategy
Stay up to date with the latest SEO and digital marketing latest trends and best practices
Edit and write social/digital content using best SEO practices
Prepare and present metrics and reports regularly.
Suggest improvements for process and productivity optimization.
QUALIFICATIONS AND COMPETENCIES
Minimum 5 years of experience in digital / social media marketing
Demonstrated knowledge of best practices in the area of digital marketing, social media and analytics, and a desire to continuously learn.
Experience with Google Analytics and Google AdWords
Solid computer skills and understanding of digital workflow.
Strong verbal and written communication skills
Knowledge of digital design process and best practices, including image optimization, responsive design, and basic HTML and CSS
Must be experienced with WordPress including website updates and the general maintenance of plug-ins, as they expire and/or need upgrading
Proficient in SEO principles and keyword research tools.
Experience with content management systems (CMS) and analytics tools
Familiar with social media platforms and content distribution strategies to maximize reach and engagement.
We’re also looking for people who share our values:
- To lead with courage and passion
- To act as one unified and integrated team
- To be nimble, open, and quick to adapt
- To demonstrate genuine integrity
- To be accountable to the donors that make our work possible; the patients and caregivers that we exist to serve; and to each other… the members of our LHF family.
WHY THE LUNG HEALTH FOUNDATION?
Beyond making a real difference in the lives of the one-in-five
Canadians living with lung disease, we offer:
- Collaborative and creative environment
- Robust benefits package, including an RRSP matching program.
- Flexible work environment
- We help you grow – both professionally and personally
The Lung Health Foundation is committed to providing a barrier-free work environment in concert with the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code. As such, we will make accommodation available to applicants with disabilities upon request during the recruitment process.
The Lung Health Foundation is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees and to providing a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements and individual qualifications, without regard to race, colour, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, family or parental status, or any other status protected by the laws or regulations in the province where we operate. At the Lung Health Foundation, we value the insights and innovation that diverse and inclusive teams bring to work.
HOW TO APPLY: If you are interested in this opportunity and have the skills and experience required, we invite you to apply through our careers page at https://lunghealth.ca/careers/. In your cover letter and subject
line please include the position title you are applying for. We appreciate your interest in this opportunity, however, only those selected for an interview will be contacted.
SALARY RANGE:
$75,000-$80,000
Reports to: Senior Manager, Community Programs and Partnerships
Location: Fully Remote within Ontario
Imagine a future where people living with lung cancer have a fighting chance, where no one loses a loved one to asthma, where people with chronic obstructive pulmonary disease (COPD) live their lives to the fullest, where older adults don’t lose their independence in life, and where future generations don’t suffer the debilitating effects of lung disease. The LHF is committed to making this future a reality. And this new future starts now. The LHF’s mission is to improve the lung health of Canadians, and we will achieve this through:
POSITION OVERVIEW:
The Lung Health Foundation is offering 1-3 positions between 0.5 FTE – 1.0 FTE.
The Lung Health Coach (Certified Respiratory Educator) supports the work of the Lung Health Foundation (LHF) in delivering its programs and services to improve the health of people living with lung disease, as well as our health promotion work supporting people from getting lung disease. The Lung Health Coach plays a critical role in bringing clinical expertise and experience to deliver on the Lung Health Foundation’s mission. Given the clinical nature of LHF’s programs and services, this position requires a licensed healthcare professional with, or willing to get, a Certified Respiratory Educator designation. The Lung Health Coach ensures an evidence-based, person-centered approach to the design, planning, execution, and evaluation of the work at the Lung Health Foundation.
This newly conceived role is intended to be the hub of our engagement and delivery efforts for people living with lung disease or at risk of developing lung disease. It’s an exciting time at the Lung Health Foundation where the team of Lung Health Coaches, together with the Community Programs and Partnerships team, is creating an inclusive proactive approach to welcome people in and provide them with the programs, resources, and linkages that they need to be supported along their lung health journey.
Central to the Lung Health Coach role is directly facilitating an online clinical service, based in education and self-management support, and tailored to an individual’s specific needs.
KEY AREAS OF RESPONSIBILITY:
Clinical and Evidence-based champion
• Source of clinical knowledge and evidence-based information to inform the work of Lung Health Foundation (e.g., includes staying up to date on evidence and emerging issues)
• Maintains relevant knowledge and skills related to the role of the Lung Health Coach (Certified Respiratory Educator) including evidence, motivational interviewing, health promotion, social prescribing, persuasive communication, conflict resolution, documentation, quality improvement.
• Represents and speaks on behalf of the Lung Health Foundation at various events, conferences and working groups/committee’s
Knowledge Mobilization
• Responsibility to lead and/or support knowledge mobilization efforts:
- Conducting needs assessments and environmental scans to support service mapping and patient navigation.
- Developing curriculum and tools to support behaviour change efforts at the Lung Health Foundation
- Presenting/teaching
- Inform the development and help to execute knowledge mobilization and/or marketing and communication plans to promote the work of the Lung Health Foundation
Personalized support visits and engagement efforts
• Responsibility for the personalized support visits and inquiries to provide a clinical and/or education service for people with lung disease and their caregivers by determining their needs, and providing the appropriate assistance regarding self – management, education, and health system navigation.
• Responds to calls, chats, and emails about lung health through the Lung Health Line to provide clinical and/or education service for people with lung disease, caregivers and/or providers.
• Grows the network of people living with lung disease through meaningful engagement and promotion efforts to convert participants into additional programs and services offered at the Lung Health Foundation or through its partners.
• Contributes to the personalized lung health service model including:
- Input into the service model and annual business planning
- Input and tracking in Salesforce to ensure appropriate data is being captured aligned to the evaluation framework at LHF and for reporting on reach, uptake, and impact.
- Proactively coordinates and maintains our directory of programs and resources.
Lung Health Foundation Person centered Programs.
Patient Support Groups and Fitness for Breath
• Coordinates, promotes, and co-facilitates the Lung Health Foundation’s virtual support group.
• Assists the Manager, Community Programs & Partnerships in the ongoing support of peer-to-peer support groups across the province. Could include direct responsibility for running one or more support group.
• Provide support to the delivery of the Fitness for Breath program through educational sessions for participants, service navigation and resource sharing all aimed to improve disease self-management and quality of day-to-day life.
Patient Submissions:
• Reviews drug submissions to Ontario’s Committee to Evaluate Drugs on behalf of Ontario patients and caregivers.
• Supports the data collection process through online surveys and telephone interviews (as needed)
QUALIFICATIONS AND COMPETENCIES
- Must be a regulated healthcare professional in good standing with appropriate skills re: documentation and quality improvement;
- Certified Respiratory Educator preferred, or willing to get designation at own cost
- Bilingual in English and French (written and verbal) would be an asset, bilingualism in English and other language also an asset
- Knowledge of Canadian Thoracic Society Respiratory and related guidelines based on our 5 strategic goals
- Experienced in working with diverse clients and communities
- Demonstrated skills in:
- Motivational interviewing, patient counselling, shared care decision making, social prescribing
- applying adult and pediatric education principles
- project and program coordination
- online learning technology
- Demonstrated excellence in:
- interpersonal relationships (professional, approachable)
- critical thinking skills
- organizational and problem-solving skills
- Demonstrated excellence in written, verbal and presentation communication, and effective listening skills
- Receptive to new ideas; creative and innovative
- Must be nimble, adaptable and accepting of change
- Must possess excellent computer skills – experience with Microsoft Office programs, electronic health records and/or CRM’s
- Must be able to work in the office located in Toronto and travel occasionally within Canada
WHY THE LUNG HEALTH FOUNDATION?
- Beyond making a real difference in the lives of the one-in-five
Canadians living with lung disease, we offer: - Collaborative and creative environment
• Robust benefits package, including an RRSP matching program.
• Flexible work environment
• We help you grow – both professionally and personally - The Lung Health Foundation is committed to providing a barrier-free work environment in concert with
the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code. As such, we will
make accommodation available to applicants with disabilities upon request during the recruitment
The Lung Health Foundation is an Equal Opportunity Employer and is committed to the
principle of equal employment opportunity for all employees and to providing a work environment free of
discrimination and harassment. All employment decisions are based on business needs, job
requirements and individual qualifications, without regard to race, colour, religion or belief, national,
social or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and/or
expression, marital, civil union or domestic partnership status, family or parental status, or any other
status protected by the laws or regulations in the province where we operate. At the Lung Health
Foundation, we value the insights and innovation that diverse and inclusive teams bring to work. HOW
TO APPLY: If you are interested in this opportunity and have the skills and experience required, we invite
you to apply through our careers page at https://lunghealth.ca/careers/. In your cover letter and subject
line please include the position title you are applying for. We appreciate your interest in this opportunity,
however, only those selected for an interview will be contacted.
SALARY RANGE:
$66,400 – $99,600 (Full Time salary range commensurate with experience based on job description)
Reports to: Reporting to Manager, Implementation
Location: Fully remote
The Lung Health Foundation is seeking a consultant to adapt and deliver a live (virtual) version of its
Quash facilitator certification training, which is currently structured as six self-guided e-modules,
available for free. Proposal parameters are identified at the end of this posting.
Term: The contract will commence in August, and the training will be delivered in September (specific
dates TBD). There may be further facilitation opportunities in the future.
Imagine a future where people living with lung cancer have a fighting chance, where no one loses a
loved one to asthma, where people with chronic obstructive pulmonary disease (COPD) live their lives to
the fullest, where older adults don’t lose their independence in life, and where the future generations
don’t suffer the debilitating effects of lung disease due to the use of tobacco and nicotine products. The
LHF is committed to making this future a reality. And this new future starts now.
The LHF’s mission is to improve the lung health of Canadians, and we will achieve this through:
• Groundbreaking research
• Policy and practice change
• Urgently needed programs and support, and
• Public education around lung health issues
PROGRAM OVERVIEW:
LHF is working to curb youth smoking and vaping addiction—and long-term rates of chronic obstructive
pulmonary disease and lung cancer—through its Quash program. Based in behaviour change science,
co-designed with youth through Health Canada funding, and available across Canada in English and
French, Quash is a free, multi-faceted smoking and vaping cessation program for young people (ages
14-30). Quash aims to directly support young people through online resources to guide quit efforts, and a
training program for allies to help coach young people in their journeys.
One major component of the Quash program is the facilitator training; a free, online, self-guided training course, consisting of six modules, for those interested in delivering the Quash youth smoking and vaping cessation program to youth and young adults they work with – in person or online.
The facilitator training focuses on building skills and knowledge with respect to youth smoking and vaping, and best practices in engaging youth and supporting them in their cessation goals.
This component of the Quash program has the potential to not only provide additional in-person/virtual support to youth on their cessation journeys but make cessation programming accessible to all youth from all communities across Canada.
POSITION OVERVIEW:
For this project, LHF is seeking a Training Facilitator Consultant who will directly contribute to the health
Canada deliverables in the Quash program’s work plan to be completed in the late summer and early fall
of 2023. The Training Facilitator Consultant is a limited-time role focused on:
- Tailoring and adapting the online training modules to a live version of the facilitator
training; and - Delivering this live training (virtually).
PROJECT TEAM:
LHF’s Implementation team, including a dedicated project manager for this project, will work closely with the Consultant to provide guidance and feedback on the project.
PROJECT DELIVERABLES:
In collaboration with LHF staff, the Consultant will be responsible for leading the following
activities:
3. Design and develop training programs and materials in collaboration with subject matter
experts (as required) such as PowerPoint presentations, handouts, and work sheets.
4. Cross-reference existing e-module training materials and adapt modules to fit a live
virtual training experience—Collaborate with the Manager, Implementation (Quash
Program) to ensure training material is consistent, up to date and aligned with best
practices and standards.
5. Deliver a live training in a virtual setting to adults interested in becoming Quash certified.
- The training has potential to be one full day or once a week over the course of six weeks (one-hour blocks)
6. Administer pre- and post-training learner assessments to gather feedback from trainees
about their overall experiences with the training.
TRAINING, EXERIENCE, SKILLS:
- A bachelor’s degree in a health discipline or other relevant field is required, a graduate
degree preferred. - A minimum of 2-5 years of training facilitation experience, including:
- The development and design of training materials
- Delivering engaging live trainings in an online format
- Youth engagement and programming
The following are highly valued:
- Certification as a tobacco educator certification or 2-5 years in commensurate
training in tobacco education - Youth tobacco cessation experience
- Proven experience and skills in youth engagement
The Consultant should be or have:
- Comfortable delivering training using various tools and techniques to ensure
learner engagement and proficiency. - Experienced adapting and condensing curriculums from a self-paced training modules to facilitated training modules.
- Excellent written and verbal communication skills, with the ability to write
concise, persuasive, and accurate copy and deliver strong oral presentations. - A self-starter able to work independently and as part of a team.
- Ability to work well under tight deadlines, with strong organization and time management skills.
HOW TO APPLY:
Please submit an application for the work described in this posting including a 2-page proposal that
captures the following:
- A description of your interest in participating in the project
- A summary of your experiences and training qualifies you for this role.
- A high-level work plan and timeline outlining how you would execute this project.
- An estimated total cost breakdown of executing this project, including your fees and any “hard
- costs” related to delivering this work.
Please submit your CV and 2-page proposal as one document.
Proposals must be received by Monday July 10th at 4:00pm EST, though applications will be reviewed,
and applicants may be contacted on a rolling basis in advance of that date.