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Lung Health Foundation Welcomes Rachel Jacobs as New Vice President of Partnerships and Development​

Toronto, Date – October 5, 2023 – The Lung Health Foundation is pleased to announce the appointment of Rachel Jacobs as the new Vice President of Partnerships and Development. Rachel is a seasoned leader with nearly two decades of experience, particularly in health-related programs and fundraising.

Rachel has been tasked with leading a dynamic portfolio that is focused on highlighting the critical issue of lung health across the country, an often underfunded and overlooked area of healthcare, yet 1 in 5 Canadians are living with lung disease.

“Lung disease has for too long been in the shadows, despite its widespread impact. We are thrilled to have Rachel Jacob’s leadership as we aim to put the spotlight where it’s needed most – raising awareness, funds, and forging important partnerships to make a tangible difference.” says Jessica Buckley, President and CEO.

A key initial objective for Rachel will be to amplify the reach and impact of Pop the Question, a peer-to-peer fundraiser. With her guidance the initiative is set to grace the national stage, attracting both attention and vital support coast to coast to coast. The fundraiser interactively uses balloons and personal PSAs to raise awareness around five key areas of greatest concern to Lung Health: lung cancer, asthma, COPD, smoking and vaping cessation and infectious diseases.

“Rachel’s proven capability to establish and nurture partnerships will be instrumental in introducing new corporate alliances, and lending momentum to Canadians thinking about their lung health more than ever before,” adds Jessica Buckley, President and CEO.

Prior to joining the Lung Health Foundation, Rachel held senior roles in several prominent organizations. Notably, she has contributed her expertise to Kids Help Phone where she oversaw the project development of groundbreaking programs such as The Jack Project and Good2Talk. Additionally, her tenures at the Centre for Addictions and Mental Health (CAMH) and most recently, Canada’s Children’s Hospital Foundations (CCHF), have further solidified her reputation as a visionary leader in the health sector.

Additionally, Rachel’s leadership will be pivotal in fortifying and launching Breathe! Bash, Lung Health’s annual signature fundraising event. The event, on November 23, is an evening dedicated to the celebration of respiratory health and groundbreaking research. Tickets for Breathe! Bash can be purchased here.

On her appointment, Rachel Jacobs remarked, “It’s an honour to be part of the Lung Health Foundation at such a critical and transformative time. Together, we will drive change, emphasizing the urgency of addressing lung disease and making it a national priority.”

The Lung Health Foundation aims to change the narrative surrounding lung disease, ensuring its prevalence and significance remain top of mind. Rachel’s dedication to seeking out national corporate partners will be vital in this journey.

For partnership information on Pop the Question or Breathe! Bash, or more, contact Rachel Jacobs via email at:

About the Lung Health Foundation:

At the Lung Health Foundation, our unwavering commitment is to support and empower individuals living with lung disease across Canada. Through our range of community initiatives, grass-roots educational programs, research and advocacy, we elevate awareness and foster a compassionate environment for those affected by lung conditions, including their caregivers. We are dedicated to improving the lung health of Canadians.

For free one-on-one support, call the Lung Health Line at 1-888-344-LUNG (5864). Visit for more information.

Media Contact:

Sandra Gregory, Manager, Communications

Email: or Mobile: 905.767.6356

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